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This course is intended for Managers and technical staff who are in a position to provide e-commerce recommendations to executives. This course will therefore assist learners in  evaluating the relevance of e-commerce to their business goals.

  •  Introduction to E-commerce

  • Introduction to E-Commerce

    • Identify the advantages of e-commerce to business and consumers.

    • Identify the benefits of online training, seminars, and conferences

    • Identify the functions of intranets and extranets in e-commerce.

    • Identify the internal benefits of e-commerce to a business enterprise.

    • Identify e-commerce customer service issues.

    • Identify the benefits of business-to-business e-commerce.

    • Identify the benefits of business-to-consumer e-commerce.

    • Identify e-commerce communication technologies.

    • Identify types of digital products.

    • E-Commerce Standards

    • Identify the role of standards within industry.

    • Identify the characteristics of the EDI and XML data mapping methods.

    • Identify information transfer formats.

    • Identify the role of ODBC in data management.

    • Identify the features of a script.

    • Identify the characteristics of the programming choices available for the  development of e-commerce
      applications.

    • Identify common server platforms and operating environments.

    • Identify the features of the SSL protocol, S/MIME, and digital certificates.

    • Identify methods of securing online transactions with cryptography.

    • Identify standards to facilitate e-commerce.

    • E-Commerce in Enterprise

    • Identify online marketing and promotion methods.

    • Identify methods of managing online customer interactions.

    • Identify the stages in a typical online transaction.

    • Identify the role of e-commerce content development.

    • Identify usability and compatibility considerations for Web site design.

    • Identify e-commerce technical support needs.

    • Identify the tools required to integrate multimedia technologies with  e-commerce applications.

    • Identify e-commerce technical support requirements for programming and database integration.

    • Identify issues to consider when integrating e-commerce with traditional business methods.

    • Identify issues to consider when maintaining an e-commerce Web site.

    • Identify ways of assessing and preparing for e-commerce security risks.

    • Identify areas for expanding the use of e-commerce.

    • E-Commerce Technology Building Blocks

    • Identify the features of the virtual store.

    • Identify the characteristics of the UNIX and Wintel operating system platforms.

    • Identify e-commerce advertising and sales strategies.

    • Identify online customer feedback functions.

    • Identify options and schemes for e-commerce payment handling.

    • Identify the features of the virtual organization.

    • Identify the components of a Web infrastructure.

    • Identify the benefits of using extranets in a B2B e-commerce environment.

    • Identify key issues affecting supply chain management in e-commerce.

    • Identify system architecture options for the e-commerce interface.

    • Identify ways in which e-commerce can use Web infrastructure to advantage.

    • Identify storefront application features.

    • Identify the benefits of outsourcing Web site hosting.

    • Identify the features of e-mail and webmail.

    • Identify mailing list and Internet chat features.

    • Identify ways of maximizing online enterprise visibility.

    • E-commerce Implementation Issues

    • Scale of Implementation

    • Identify the components of a basic e-commerce Web site.

    • Identify Web site development considerations.

    • Match product types to Web site functionality levels.

    • Identify the features and functions of shopping carts.

    • Identify the functions of online storefront systems.

    • Identify typical storefront features of a medium-scale e-commerce  implementation.

    • Identify typical store management considerations for a medium-scale  e-commerce implementation.

    • Identify advanced storefront features of a large-scale e-commerce  implementation.

    • Identify typical storefront management considerations for a large-scale  e-commerce implementation.

    • Identify the role of user access control and authentication software in  selling products online.

    • Identify Web site personalization principles that allow customers to personalize their online shopping experience.

    • Identify online product customization considerations.

    • Identify the methods used to sell the same products to different audiences.

    • Identify considerations for the management of an e-commerce Web site database.

    • Identify factors to consider when integrating legacy systems with e-commerce solutions.

    • Further Implementation Issues

    • Outline further issues in relation to implementing e-commerce.

    • Identify key payment technologies and their processing mechanisms.

    • Identify the role of digital receipts in selling digital products.

    • Identify the key functions of the Web development sales and marketing team.

    • Identify the functions of the Web development technical team.

    • Identify the key functions of the Web development content team.

    • Identify key considerations when selecting hosting options for e-commerce  Web sites.

    • Identify the guidelines for choosing a hosting partner.

    • Understand further issues in relation to implementing e-commerce.

    • Case Studies

    • Give Specific cases of e-commerce implementation and highlight the issues in relation to the relevant size of implementation.

    • Identify the sales requirements and solutions for Fred's Flowers.

    • Identify the IT requirements and solutions for Bob's Flowers.

    • Identify the marketing requirements and solutions for Fred's Flowers.

    • Identify the cost and timescale requirements for Bob's Flowers, a small  local florist that is to implement a small-scale implementation.

    • Identify the key factors that influenced the navigation and storefront design of Toyo Toys' Web site.

    • Identify the main store management tools used by Toyo Toys.

    • Identify the main considerations that influenced the hosting decision of Toyo Toys.

    • Identify the major costs and time-scales associated with Toyo Toys'  e-commerce implementation.

    • Identify One-Stop IT Shop's personalization requirements and solutions.

    • Identify the methods used by One-Stop IT shop to customize its products.

    • Identify the major costs and time-scales associated with One-Stop IT Shop's  e-commerce implementation.

    • E-Commerce Security

    • Identify the role of a security policy in e-commerce.

    • Identify approaches to security risk assessment in e-commerce.

    • Identify the features of network security relating to access administration.

    • Identify physical security options.

    • Identify the risks involved in downloading code via a Web browser.

    • Identify the features of a firewall.

    • Identify the levels of firewall implementation.

    • Identify the features and functions of packet-filter firewalls.

    • Identify the features and functions of proxy firewalls.

    • Identify the role of personal firewalls in e-commerce.

    • Identify the features of dynamic firewalls.

    • Information Encryption

    • Identify the forms of attack that data encryption protects against.

    • Identify basic data encryption concepts.

    • Identify modern data encryption concepts.

    • Identify the characteristics of public and secret key encryption systems.

    • Identify the role of global legislation in monitoring encryption techniques.

    • Identify the features of Data Encryption Standard (DES).

    • Identify the features of the Pretty Good Privacy (PGP) encryption method.

    • Identify the features of the RSA encryption method.

    • Identify public key cryptography standards (PKCS).

    • Identify some applications of encryption.

    • Identify the features of the Kerberos model.

    • Identify the components of a public key infrastructure (PKI).

    • Identify the features of Secure Lockets Layer (SSL).

    • Identify the features of the IPSec protocol.

    • Identify the technologies that allow for secure electronic mail.

    • Identify the role of a Virtual Private Network (VPN) in e-commerce.

    • Authentication and Authorization

    • Identify authentication methods for individuals.

    • Identify the role of passwords in authentication processes.

    • Identify types of tokens used in authentication processes.

    • Identify the features of biometric systems.

    • Identify the functions of single sign-on techniques.

    • Identify types of digital certificates.

    • Identify the steps involved in obtaining a personal certificate.

    • Identify the steps involved in obtaining a server certificate.

     

    • E-Commerce Payments Security

    • Identify the features of electronic cash.

    • Identify the features of smart cards.

    • Identify the role of credit and debit cards in e-commerce.

    • Identify the features of SET.

    • Identify the features of the iKP protocols.

     

    • Evaluating e-Commerce Options

    • The Market Environment

    • Identify the factors to consider when developing and marketing an e-commerce business strategy.

    • Identify the benefits of implementing an e-commerce  business strategy.

    • Identify the role of EDI in business-to-business e-commerce.

    •  External Factors

    • Identify the capabilities of search engines.

    • Identify optimal search techniques.

    • Identify the guidelines for registering an e-commerce Web site.

    • Identify bandwidth options.

    • Identify bandwidth considerations for an e-commerce  site.

    • Identify the capabilities of browsers.

    • Identify methods of maximizing customer access to an e-commerce site.

    • Identify the features of the SET payment standard.

    • Identify the role of certification in e-commerce.

    • Identify e-commerce transaction security options.

    • Identify transnational issues affecting e-commerce.

    • Identify copyright issues affecting e-commerce.

    • Identify taxation issues affecting e-commerce.

    • Core Development Technologies

    • Classify Web server platform options.

    • Identify the features of operating system platforms.

    • Classify e-commerce Web servers.

    • Identify the factors involved in creating a shopping cart for an e-commerce Web site.

    • Identify the role of cookies in tracking customer  activity.

    • Identify the features of the HTML language.

    • Identify the features of DHTML.

    • Compare SGML with XML.

    • Identify the features of the Common Gateway  Interface.

    • Identify the features of server-side include.

    • Identify the features of Active Server.

    • Programming Paradigms

    • Identify the issues involved in implementing an  e-commerce solution.

    • Identify the characteristics of Web site tactical  integration.

    • Identify the issues involved in managing a Web site.

    • Identify the constraints of HTML.

    • Identify the guidelines for creating a VBScript to communicate with the customer.

    • Compare the features of Java and Java applets.

    • Identify the differences between programming and scripting languages.

    • Identify the characteristics of available programming languages for your Web site environment.

    • Identify the characteristics of PERL.

    • Identify which features of Visual Basic make it a suitable server language for e-commerce.

    • Identify which features of Java make it a suitable server language for e-commerce.

    • Identify which features of C/C++ make them suitable server languages for e-commerce.

     

                                                  

     

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